Associate Director, Paid Search
confidential Posted on 2022-11-18
| Salary | $127,000 – $144,000 a year |
|---|---|
| Location | New York, NY 10014 (SoHo area) |
| Type | Full-time |
Job Description
At Publicis Santé, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. We are seamlessly connected both organizationally and culturally around our clients, and are uniquely positioned to do so through our Power of One model.
Part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.
Rather than offering standard services, we create bespoke solutions that are engineered to meet client objectives, and to enable not simply media planning and buying, but business transformation. Since all content competes with all content today, we’ve embraced the notion that meaningful connections between brands and human beings requires a combination of permission, relevance, and intimacy. And to ensure our clients’ dollars are always working as hard as they can, our approach to investment and data exist in lockstep, in service of real-time optimization and efficient ROI.
Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.
The Associate Director, Paid Search will have responsibility for the growth, management, retention, and satisfaction of a portfolio of key accounts. The ideal candidate will have a demonstrated ability to lead clients strategically and tactically in search marketing. They will oversee a team in the conception and delivery of innovative, business-building, search marketing solutions to include organic and paid optimization, evolving search platforms, and advanced analytics. The Associate Director will also provide engagement leadership, develop senior level client relationships, and will serve as an expert and trusted advisor to assigned clients. Proven account management, leadership, and experience in an agency environment is essential.
Role Objectives:
Product:
- Overall control of workflow and assigned responsibilities within their group such as supporting planning, execution & management of paid search programs.
- They will oversee the progress of all projects and provide assistance, where necessary, to assure timely completion of projects.
- Ensure projects are produced completely, correctly, and efficiently.
- Identify strategic principles for client’s paid search initiatives based on client’s business and campaign objectives.
- Develop action plans for achieving and measuring campaign success including determining key metrics and processes for measurement and optimization.
- Evaluate and recommend full spectrum of search partnerships, including all appropriate search engines, bid and campaign management tools, etc.
- Work with strategic planning, digital planning, and outside ad agencies to ensure paid search complements all client marketing activity.
- Keep clients and agency counterparts informed on latest developments in the industry as well as their own accounts & campaigns.
- Grow agency paid search business through new business wins and organic client growth.
- Involved in client and inter-agency education of paid search and will be responsible for developing intellectual capital, including best practices, case studies, and official agency points-of-view
People:
- Stimulate team productivity and growth.
- Establish and foster a corporate culture that inspires talent.
- Allocate assignments to leverage each person’s individual skills, as well as motivating their interests and challenging their minds. Encourage thorough evaluation of paid social marketing strategies, finding opportunity for competitive advantage.
- Develop careers by providing ongoing feedback and conducting employee evaluations.
- Recruiting and retain top talent, growing the social team to deliver on client and agency goals.
Clients:
- Provide effective long-term strategic guidance and counsel to include: Master, identify, and communicate overall trends in search and those related to client industries.
- Define and evaluate client(s) competition online, as well as how it relates to their search initiatives.
- Establish appropriate account staffing, scope of services, and fee proposal.
- 5+ years of paid search experience in an agency environment.
- 2+years of demonstrated leadership and management skills.
- Experience in paid search.
- Experience in applying search marketing to larger digital marketing strategy
- Hands on keyboard experience in Google Ads, Microsoft Advertising and/or SA360.
- Demonstrated business acumen and a track record of success in the media/marketing services profession.
- Solid interpersonal and teamwork abilities.
- Ability to build, lead, and strengthen client relationships.
- Healthy senior relationships with key industry partners and search engines
Additional Information
The Compensation Range: $127,000 – $144,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
All your information will be kept confidential according to EEO guidelines.
Company description:
confidential
Follow us