Director, Paid Social
confidential Posted on 2022-11-18
| Salary | $115,500 – $181,500 a year |
|---|---|
| Location | New York, NY 10014 (SoHo area) |
| Type | Full-time |
Job Description
At Publicis Santé, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. We are seamlessly connected both organizationally and culturally around our clients, and are uniquely positioned to do so through our Power of One model.
Part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.
Rather than offering standard services, we create bespoke solutions that are engineered to meet client objectives, and to enable not simply media planning and buying, but business transformation. Since all content competes with all content today, we’ve embraced the notion that meaningful connections between brands and human beings requires a combination of permission, relevance, and intimacy. And to ensure our clients’ dollars are always working as hard as they can, our approach to investment and data exist in lockstep, in service of real-time optimization and efficient ROI.
Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.
The Director, Paid Social holds responsibility for the growth, management, retention, and satisfaction of assigned brands. The ideal candidate will lead clients strategically and tactically in social marketing. The Director, Paid Social will also provide engagement leadership, develop senior level client relationships, and will be regarded by clients as an expert and trusted advisor. Proven account management experience in an agency environment is essential in this role.
Role Objectives:
Product:
- Overall control of workflow and assigned responsibilities within their group such as tactical planning, execution & management on social networks.
- They will oversee the progress of all paid social projects and provide assistance, where necessary, to assure timely completion of projects.
- Ensure their team is flawlessly executing best in class paid social media campaigns.
- Set strategic principles for client’s paid social initiatives based on objectives.
- Develop action plans for achieving and measuring campaign success including determining key metrics and processes for measurement and optimization.
- Evaluate and recommend full spectrum of social alliances, including all appropriate partners, social platforms, bid and campaign management tools.
- Work with strategic planning, digital planning, and outside ad agencies to ensure paid social complements all client marketing activity.
- Keep clients and agency counterparts informed on latest developments in the industry.
- Grow agency paid social business through new business wins and organic client growth.
- Involved in client and inter-agency education of paid social and will be responsible for developing intellectual capital, including best practices, case studies, and official agency points-of-view.
People:
- Stimulate team productivity and growth.
- Establish and foster a corporate culture that inspires talent.
- Allocate assignments to leverage each person’s individual skills, as well as motivating their interests and challenging their minds.
- Encourage thorough evaluation of paid social marketing strategies, finding opportunity for competitive advantage.
- Develop careers by providing ongoing feedback and conducting employee evaluations.
- Recruiting and retain top talent, growing the social team to deliver on client and agency goals.
Clients:
- Serve as the senior point of contact for assigned brands and must be able to provide effective long-term strategic counsel.
- Master, identify, and communicate trends in paid social and in client industries.
- Be familiar with all PerformicsCollective/Publicis paid social initiatives and be able to introduce other client experiences with similar goals and targets to existing or potential partners.
- Establish appropriate account staffing, scope of services, and fee proposals.
- 7+ years of paid social experience in an agency environment.
- 4+ years of demonstrated leadership and management skills.
- Experience using multiple social marketing platforms (including but not limited to Meta, Pinterest, Twitter, Reddit), bidding technology, and/or publisher side self-serve platforms.
- Demonstrated business acumen and a track record of success in the media/marketing services profession. Ability to lead new business development process, demonstrated ability to win new clients.
- Ability to build and strengthen client relationships.
- Excellent verbal and written skills. Solid interpersonal and teamwork abilities.
- Proficiency in Microsoft office (Excel, Word, PowerPoint).
- Experience analyzing the financial implications of strategic recommendations and the effect on the company.
Additional Information
The Compensation Range: $115,500 – $181,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
All your information will be kept confidential according to EEO guidelines.
Company description:
confidential
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