Data and Marketing Analyst
Big Huge Games Posted on 2022-11-18
| Salary | Not mentioned |
|---|---|
| Location | Remote in Lutherville-Timonium, MD 21093 |
| Type | Full-time |
Job Description
Data and Marketing Analyst
Big Huge Games is looking for a qualified Data and Marketing Analyst to help provide insights to our marketing and games teams, and assist them in making data driven decisions. This role works closely with our Product, Marketing, and Design teams to structure quantitative questions, gather player data, employ statistical methodology in analysis of the data, and construct insightful reporting and visualizations to communicate those results to the wider team.
Responsibilities
- Provide reports and monitoring tools to assist the team in daily game health assessment
- Perform in-depth analysis of game and marketing metrics to inform and support both short and long-term product direction decisions
- Use predictive models to help define key metrics, such as LTV and ROAS, and thus guide marketing spend
- Communicate the results of analyses to the product team, game studio, and outside partners through data visualization and presentations
- Work with the marketing team on Adhoc questions on campaigns and help identify best and worst performing media buys
Qualifications
- Bachelor’s degree in Mathematics, Statistics, Economics, Computer Science, or another quantitative field or equivalent experience
- Experience querying large complex data sets with SQL on relational databases
- Experience performing quantitative analysis preferably with a games, web, or technology focus
- Experience working in large data sets
- High level of proficiency in data visualization tools such as Tableau, Excel, or equivalent
- Passion for problem-solving, from generating insightful questions to research, through presentation of results and follow-on steps
- Track record of success working in fast-paced environments with shifting priorities and deadlines
- Ability to work in both individual and team settings
- Excellent organizational, communication, presentation, and interpersonal skills
Nice to Have
- Proficiency with Python/R
- Prior experience working with digital marketing teams
- Prior experience with Snowflake and/or Singular
- Experience with predictive modeling
- Games industry experience and a passion for games
Our headquarters are located in Timonium, MD. While we prefer MD-based candidates, with mutual agreement, we can accommodate a remote work environment for candidates from a few approved states.
This is a remote position.
Company description:
Big Huge Games is a video game developer located in Timonium, Maryland. The company was founded in February 2000 by four veteran game industry developers: Tim Train, David Inscore, Jason Coleman and Brian Reynolds (lead designer of Alpha Centauri, et al.). Their first game, Rise of Nations, was a critical and commercial hit.
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