Director, Copy & Editorial in New York NY

Summary

Director, Copy & Editorial

Foot Locker Posted on 2022-11-18

Salary	Not mentioned
Location	New York, NY 10001 (Chelsea area)
Type	Full-time

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Job Description

Director, Copy & Editorial

Location

New York, New York, United States

Corporate Office – New York

330 West 34th Street

Category

Marketing & Public Relations

Foot Locker

Job Type

Regular Full-Time

Job Id 48038

Overview

Foot Locker is looking for an entrepreneurial, creative, and resourceful Director of Creative Studio- Copy & Editorial. This position is expected to establish and set the tone for the brand voice, as well as establish a true editorial calendar. This role will create marketing stories both commercial and non-commercial to enable insight-driven campaigns across all channels that leverage the history and heritage of Foot Locker and all other banners. The marketing stories created will reach, attract and engage clients across the continuum of the client journey.

The ideal candidate will have a strong creative portfolio working for world class brands and clear understanding of retail editorial and copy needs. They should be able to elevate messaging and storytelling on the brand level, as well as have strong understanding of commercially driven stories and copy.

Our global house-of-brands inspires and empowers youth culture. Relentlessly committed to fuel a shared passion for self-expression, we create unrivaled experiences at the heart of the sport and sneaker communities through the power of our people. If you want to be a part of something bigger than you can imagine, you’ve come to the right place. To learn more about the incredible impact we’re making on both our local and global communities, CLICK HERE!

Responsibilities

• Ability to work cross functionally and collaborate with all key banner stakeholders to shape the seasonal and product stories into an editorial calendar and for setting and articulating the tone of voice of the brand.
• Provide editorial inputs to drive traffic, adoption and engagement of our brands and products through various digital channels and initiatives that advance competitive differentiation and build brand advocacy
• Ability to understand and analyze information that is often rapidly changing and translate the business needs to consumer facing messages that drive true storytelling
• Drive the Omni Channel Editorial Calendar, Copy and Messaging by:
• Lead team to create best in class work across:
  • Brand campaigns – concepts & copy toolkit
  • Web – homepage graphics, buttons, asp, landing pages, product detail
  • Email – marketing promotions and offers
  • Digital Marketing – paid media assets, yext refresh, SEO copy
  • In Store
  • App – message center, SMS/MMS, app store, push
  • Social media assets
• Develop and refine the Brand Copy guidelines and principles
• Ensure message consistency across all retail touch points according to Brand identity
• Drive financial operation performance with the correct copy and messaging to drive sales and growth
• Track all briefs and assignments to the internal team as well as partnering with outside agencies and freelancers when necessary
• Develop and mentor copy team to be world class
• Partner with Design and Content Director to ensure cohesive messaging in storytelling across major touchpoints
• Be the true voice of the brand

Qualifications

• Extensive experience (8-10 yrs) leading copy at an agency or consumer brand
• Strong written & verbal communication skills
• Highly creative and intuitive about the customer
• Thought-leadership in the copy space – ability to understand both brand building and commercial copy needs
• Ability to multitask and highly effective at prioritizing
• Work in a matrixed and collaborative environment
• Passion for sneaker culture, sports and entertainment
• Proficiency with Microsoft Office and Adobe Creative Suite
• Experience managing other team members
• Creative portfolio a must for consideration

Company description:

Foot Locker, Inc., is a specialty athletic retailer that operates approximately 3,032 stores in 27 countries across North America, Europe, Asia, Australia, and New Zealand. Through its Foot Locker, Footaction, Kids Foot Locker, Champs Sports, and Sidestep retail stores, as well as its direct-to-customer channels, including Eastbay.com, the Company is a leading provider of athletic footwear and apparel. People The continuing development of an industry-leading retail team is an important strategic priority for Foot Locker, Inc. Associates worldwide remain a competitive strength including, very importantly, a talent base of experienced store associates who are dedicated to providing shoppers with superior customer service. This strong foundation continues to enhance the skills of Foot Locker, Inc. teams across the globe. The long term success at Foot Locker Inc., is accredited to providing each associate with ongoing training and a work environment that provides opportunities and encourages associates to build their career within the company.